The global demand for water is expected to exceed viable resources by 40% by 2030, so we must reconsider traditional and inefficient approaches to water consumption and adopt new strategies that allow this vital resource to be reused as much as possible, and achieve efficient standards for water management.

In forums such as World Water Week 2014 organized by the Stockholm International Water Institute, leading international experts have discussed the need for a paradigm shift in water consumption: moving from a linear economy to a circular economy, that is, an economy that by definition is restorative and regenerative.

The need for a “paradigm shift” in the water sector is evident – moving from traditional linear patterns of water consumption (“drinking, doing, rejecting”) to a circular economy approach in which wastewater is no longer seen as waste, but as a valuable resource in the context of water scarcity. Since water is the most scarce resource in the world, and there is an abundance of wastewater, its reuse is inevitable.